the distribution stage, marketing campaign

the campaign,  is the advertising to make people want to watch it.
traditional marketing is >

• trailers 
• posters
• tv
• radio
• print

synoptic campaign, do the elem ends of the marketing work together, if you can identify immediately using the same font for example in advertising we will know immediately what it is.

the poster, has to tease in some way and release info. you see this on public transport, trains, tube. billboards, taxis, bus stops

trailers, tease trailer , multimillion movie studios may have 4 trailers

viral marketing, gal gators instagram and social media.

word of mouth is now viral



2 movies that you can get inspired by and change the story line

enduring love

force majeure

A idea we came up with in this class

BLIND LOVE

2 strangers meet on a blind date site, the 2 strangers r in a relationship without knowing that they are actually speaking on that sight to each other, their relationship is toxic and they fight alot but when they are actually talking to each other online.

WHAT IF